SBrick

SBrick today started back in 2013 as an idea for a something completely different.

While SBrick launched on Kickstarter in 2014 with the original smart brick to remote control your LEGO creations, our journey as a company started about one year before. Then we had a very different IoT idea that we had started working on in Budapest in 2013.

In many ways, we can put down much of our confidence in starting SBrick to how the crowdfunding landscape was then. We firmly believed that if we created what we had in mind and then went to the crowd to ask for its support, that we would be successful.

The actual genesis of SBrick was during the holiday period of Christmas 2013, when Lenard Pasztor (SBrick’s Founder, CEO) came up with SBrick while rummaging around his parents’ attic.

We spent the next 9 months working on SBrick; we were lucky to be able to turn to many of the world’s best-known LEGO master builders for input, and they were gracious enough to help us with development.

A few years later we returned to the crowd with our next generation smart brick, SBrick Plus. With this addition, we now had two smart bricks designed to remote control the Power Functions family by giving you real control over your incredible creations.

Mostly through word-of-mouth, through social media channels like Youtube, Facebook and Instagram, people all over the world got to know SBrick and SBrick Plus. We’re proud that more than 40,000 people have chosen SBrick to play and learn with. It’s been exciting to evolve over the last 5+ years, through both the ups and the downs, as the market conditions have changed a great deal since we began. As at the beginning, we have a goal to make people’s lives happier. We think we’ve provided a lot of happiness already with SBrick and SBrick Plus, and now with SBrick Light we feel as though this is going to continue. Light makes everything more beautiful!